5 AAPI Beauty Brands Worth the Money
By Kelli Luu | 27 Aug, 2025

Discover 5 AAPI-owned beauty brands that deserve a spot in your makeup bag.

These AAPI beauty brands are not just a part of a trend, they are taking over the future of cosmetics. 

Patrick Ta Beauty

Celebrity makeup artist, Patrick Ta, founded his own brand in 2019 that brings full glam formulas right to your vanity. His line is known for its blendable blushes and radiant bronzers and was created to give everyone that signature Patrick Ta glow. 

Glamnetic

Thailand native Ann McFerran developed Glamnetic in 2019 to offer lash lovers an easy-to-apply magnetic lash. These viral lashes have completely changed the game for anyone who struggles to get their lashes to stick or doesn’t want to spend hundreds on lash extensions. 

Live Tinted 

Beauty influencer Deepica Mutyala launched Live Tinted in 2018 with one viral product called the Huestick which acted as a color corrector, lip, and cheek tint. Today Live Tinted offers a full range of inclusive products that prioritize skin health.

Kulfi Beauty

Priyanka Ganjoo founded Kulfi Beauty in 2021 with a strong focus on South Asian beauty bringing underrepresented skin tones to the forefront. Their creamy concealers and fun lip shades were designed to celebrate individuality. 

Peach & Lily

South Korean born Alicia Yoon was a major player in bringing the K-beauty wave to the United States. She founded Peach & Lily in 2012 with a love for clean and gentle formulas that would eventually help popularize “glass skin” around the world.